Obesity Medicine Bootcamp: Setting Up a Successful Practice

Date: April 3-4
Accreditation: 12.5 CME/CE
Level: Intermediate/Advanced
*Runs concurrently with the Building an Obesity Treatment Plan Workshop

Explore the step-by-step process and necessary considerations for setting up an obesity medicine practice, and gain the business tools you need to be successful. The content is intended for physicians, NPs, PAs, who have a background knowledge of clinical obesity treatment but want to gain the business savvy to start a practice dedicated all or in part to obesity medicine.

What's New?

  • All-new speaker and content lineup
  • Expanded focus on incorporating obesity medicine into a variety of different practice settings, including primary care, multi-specialty practice, large health systems, and independent obesity medicine practice
  • Instructions for setting up a business plan
  • Discussions of wearable technology and its impact on treatment
  • Additional business topics, such as employee training, marketing, and office design

Schedule on Wednesday, April 3

Optional Morning Exercise

7:30-8:30 AM

Start your morning with a bootcamp exercise class. Space is limited to 40 people, so arrive early to save your spot!

10:00-11:15 AM - Obesity Medicine Practice Models

Understand four common obesity medicine practice models. Analyze opportunities and limitations for each model, and assess each model for possible implementation in your current practice environment.

  • Obesity medicine practice as a separate entity connected to another practice
  • Obesity medicine practice inside a large healthcare system
  • Independent obesity medicine practice
  • Cash-based or insurance-based practice

11:15 AM-12:15 PM - Employee Recruitment and Training

  • Become familiar with weight bias and common examples of weight bias in society and the healthcare system.
  • Explore implicit weight bias tendencies and how these may affect clinical care of patients with obesity.
  • Learn how to implement training for staff to minimize individual and environmental weight bias language and design.

12:15-1:15 PM - Lunch Break

1:15-2:15 PM - Creating a Welcoming Environment for Patients with Obesity

  • Identify weight-biased office equipment, furniture, reading materials, language, and accessibility issues, which may create an unwelcoming environment for patients with obesity.
  • Learn how to create an end-to-end welcoming patient experience.

2:15-3:15 PM - Patient Education

Karli Burridge, PA-C

  • Assess your patient's educational needs and his or her significant other's educational needs.
  • Identify potential barriers to learning.
  • Set goals and priorities.
  • Refer the patient for further teaching.

3:15-3:30 PM - Break

3:30-4:15 PM - Tech Talks: Using Technology in Your Practice

  • Explore the current state of diagnostic technology for obesity and wearables (pedometers, fitness trackers, heart rate monitors, sleep trackers, etc.)
  • Learn how technology can be implemented into your practice.
  • Examine benefits and potential consequences of patients using wearables.

4:15-5:15 PM - Group Visits for Obesity Treatment

  • Understand the basic components of group visits or shared medical appointments.
  • Review the benefits and limitations of group visits.
  • Explore ideas for implementing group visits and best practices.

Schedule on Thursday, April 4

8:00-9:00 AM - Obesity Medicine Payment Models

Review the different payment models within obesity medicine, including cash-based practice vs. insurance-based practice, and evaluate the advantages and disadvantages of each model.

9:00-10:00 AM - Billing and Coding in Obesity Medicine (Part 1)

  • Learn obesity medicine billing and coding basics.
  • Understand the use of evaluation and management codes to bill for office visits.
  • Review the current guidelines for billing and coding obesity medicine visits.
  • Understand what’s new in billing and coding in 2019.

10:00-10:45 AM - Break in Exhibit Hall

Visit the exhibitors and explore the latest technologies, products, and services for your practice.

10:45 AM-12:00 PM - Billing and Coding in Obesity Medicine (Part 2): Practical Application

  • Review the Medicare Intensive Behavioral Therapy for Obesity, who is eligible to participate, and the coding and documentation requirements.
  • Review the Affordable Care Act mandated screening and treatment of obesity, including coding and documentation requirements.
  • Learn how to use incident-to billing as a means to provide efficient and cost-effective obesity services in a busy practice setting.
  • Review Evaluation and Management (E/M) guidelines.
  • See examples of obesity medicine documentation.
  • Discuss the role of Medicare Chronic Care Management services in the treatment of obesity as a model of chronic disease.
  • Learn how to apply these principles in both primary care and specialist settings.
  • Learn how to apply these principles with both obesity visits and obesity-related visits, such as visits for diabetes, CVD, etc.

12:00-1:00 PM - Lunch in Exhibit Hall

Visit the exhibitors and explore the latest technologies, products, and services for your practice.

1:00-2:00 PM - Marketing Your Obesity Medicine Practice

Karli Burridge, PA-C, and Michelle Post, PhD, MBA, SMS

  • Create patient-centered messages to target new patients.
  • Understand various components and opportunities of digital marketing (web, email, social media, etc.)
  • Identify and eliminate weight-biased language and images in marketing.
  • Develop an effective marketing plan to implement in your practice.

2:00-3:15 PM - Creating a Business Plan for Your Practice

Michelle Post, PhD, MBA, SMS

  • Learn how to develop a detailed business plan.
  • Understand the importance of a carefully crafted business plan for the success of your practice.
  • Understand the structure of a business plan and how it caters to industry and organizational needs.
  • Understand the financial aspects of starting and running a business.
  • Apply the step-by-step business plan development process to create a well-structured, convincing business plan covering all vital elements.
  • Develop a business plan that includes a detailed, practical, and effective implementation strategy.

3:15-4:00 PM - Break in Exhibit Hall

Visit the exhibitors and explore the latest technologies, products, and services for your practice.

4:00-5:00 PM - Q&A Panel with Obesity Medicine Specialists

  • Hear the different perspectives of obesity medicine experts from a variety of practice settings.
  • Understand how obesity medicine fits into your practice setting.
  • Understand best practices for operating your own clinic, expanding your existing clinic, or implementing obesity medicine in a larger practice setting (academic or health system).
  • Ask your pressing questions regarding entry into obesity medicine or expansion of your current practice.
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